Digital Marketing Specialist.
CV
Professional Summary
Seeking to utilize knowledge of advertising in a Digital Marketing position at an highly engaging company. Bringing strong familiarity with various paid search platforms, tools, analytics, and the ability to analyze campaign performance and communicate reports appropriately. ​
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Skills
Content Strategy Writing Campaign Management Branding
Keyword Research SEO SEM PPC A/B Testing HTML Google Ads Facebook Ads
Work Experience
August 2022 - Present
Digital Marketing Specialist - Freelance
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Set up fully functional WordPress website
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Managed and Optimized Google AdWords Accounts: implemented proper account structured, reduced CPC, increased relevant traffic through keyword research, and conducted A/B split testing
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Used Google Analytics data to assess visitor behavior, make adjustments with SEM and SEO strategies, and achieve KPI's
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SEO Optimized WordPress Sites: On-site SEO optimization with SEO Yoast including title tags, site architecture, content, and internal linking; utilized competitive keyword research to determine rank-ability and find long tail keywords
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Implemented Lead Capture and Email Marketing Campaigns: created targeted landing pages and drove traffic via paid search and social
May 2022 - August 2022
Sales Development Representative - Brightwheel
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Displayed excellent communication skills in selling software by discovering core needs from business owners
October 2021 - April 2021
Sales Team Lead - Arc'teryx
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Proven leader amongst a team of sales members, lead team in sales, and increased store monthly revenue by 5%
Education
2018 - 2020
Univeristy of California Riverside - B.A.