CV

Professional Summary

Seeking to utilize knowledge of advertising in a Digital Marketing position at an highly engaging company. Bringing strong familiarity with various paid search platforms, tools, analytics, and the ability to analyze campaign performance and communicate reports appropriately.

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Skills

Content Strategy Writing Campaign Management Branding
Keyword Research SEO SEM PPC A/B Testing HTML Google Ads Facebook Ads

Work Experience

August 2022 - Present

Digital Marketing Specialist - Freelance

Set up fully functional WordPress website
Managed and Optimized Google AdWords Accounts: implemented proper account structured, reduced CPC, increased relevant traffic through keyword research, and conducted A/B split testing
Used Google Analytics data to assess visitor behavior, make adjustments with SEM and SEO strategies, and achieve KPI's
SEO Optimized WordPress Sites: On-site SEO optimization with SEO Yoast including title tags, site architecture, content, and internal linking; utilized competitive keyword research to determine rank-ability and find long tail keywords
Implemented Lead Capture and Email Marketing Campaigns: created targeted landing pages and drove traffic via paid search and social

May 2022 - August 2022

Sales Development Representative - Brightwheel

Displayed excellent communication skills in selling software by discovering core needs from business owners

October 2021 - April 2021

Sales Team Lead - Arc'teryx

Proven leader amongst a team of sales members, lead team in sales, and increased store monthly revenue by 5%

Education

2018 - 2020

Univeristy of California Riverside - B.A.